Videos are great to attract attention to your product, service or personal brand.
I do several types of videos from whiteboards with drawings and mixed media. I can do full-image videos or even cartoons.
Here are some examples.
You might notice that my promotional videos for books (last video) are very different from the typical offering. Most book videos are the book against some backgrounds with music and 3 to 5 review quotes. While reviews are great, a video only has a matter of seconds to captivate the viewer and entice them to the book. I prefer to do a trailer that is really a trailer and offers insight into why the viewer should purchase the book.